Meet ENJOY.......The (relatively) new kid on the block in the professional color and hair care industry.
When it comes to retailing for salons today, there's a definite lack of exclusive options. Many of the big name brands in the professional arena now fill the shelves of most every drugstore, supermarket, swap meet and warehouse outlet around. It has become a frustrating reality for salons but for ENJOY it is being viewed as the perfect opportunity to create a better and truly exclusive solution for in-salon retailing.
"We didn't just start another line of hair care products," claims Patrick Dockry, President of ENJOY Products in Oceanside, California, "We researched the market, consulted with salons,
hairdressers and consumers alike and combined our findings with our own experience in the professional beauty industry. With years of distributing other lines under our belt, we saw where improvements could be made across the board. After much R&D and using only the finest ingredients, we rose to the occasion and came up with a line of sulfate-free and pH balanced products geared towards the current market."
Sulfate is the informal name for a group of cleansing ingredients called alkyl sulfates, which are among the most irritating ingredients commonly found in personal care products. Ammonium lauryl sulfate is the most strongly irritant, followed by sodium lauryl sulfate. They are typically used as an inexpensive detergent or degreaser and have been found to dry out the skin and hair and even cause irritation. ENJOY proudly chooses to be sulfate-free.
What's the big deal with having pH balanced and stable products?
ENJOY knows that pH balanced and stable products are key for optimum hair color retention. Human skin and hair resides in the pH 4.5-5.5 range, but most producsts on the the market are pH 7 or greater. In addition to leaving the hair feeling dry and brittle, the higher pH in these products raises the cuticle and cause hair color to fade shampoo after shampoo. This isn't the case with ENJOY. To provide long-lasting color and complement hair's natural pH balance, ENJOY works hard to insure that their products are pH 4.5-6.0. They also conduct extensive bake tests on the line to gurantee pH stability.
My Thoughts: ENJOY has an amazing line of hair care products. From their Luxury Shampoo to their Hair & Skin Treatment Oil, I can honestly say that my hair has never looked as nice or felt so smooth. It's like getting the salon treatment everyday in your own home! I would recommend these products to anyone - they are wonderful. I can't say enough good things about these products, but what I can say is that you must try out ENJOY's Professional Hair Care line.
Sulfate-Free Luxury Shampoo: Treat yourself to the ultimate luxury shampoo. Relieve stressed out hair and scalp. Discover what pampering your hair is all about. pH 5.0-6.0
Luxury Conditioner: Smooth, moisturize and soften the hair while indulging yourself in an incredible soothing and luxurious experience. This product may be used for shaving and moisturizing the skin. For best results, comb product through hair before rinsing. pH 4.5-5.5
Shine and Smooth: Eliminates frizziness. Makes hair soft and silky without weighing it down. Adds incredible shine and smoothness to any style or hair type. Great for hair and skin. Lock in moisture blocks out humidity.
Hair & Skin Treatment Oil: This incredible non-greasy, dry lightweight formula instantly penetrates and absorbs into hair and skin reducing drying time dramatically without buildup. Smooth, condition, and seal with amazing shine. Eliminates frizz. Locks in moisture, blocks out humidity. Alcohol-Free. For All Hair Types. Excellent for use on dry skin areas, cuticles, nails, feet, hands and elbows. Great after shower.
Make sure to check out ENJOY Professional Hair Care's blog, become a fan of their Facebook page, and follow them on Twitter!
These products were provided to the reviewer free of charge for the purpose of writing this review. This in no way sways the opinion of the reviewer and the quality of this review. No monetary transaction occurred in exchange for the writing of this review.